Official Partnership Announcement – 26.01.2021
Homefans are delighted to announce an exciting new partnership with one of the most remarkable and modern facilities in Brazil and South America: Neo Química Arena, home of one of the biggest clubs of the continent: Sport Club Corinthians Paulista and its famous “Casa do Povo” Stadium Tour.
Located in São Paulo, Brazil, it was built for the 2014 FIFA World Cup, where it hosted 6 games including the opening match and one Semi-Final. It is the fifth-largest stadium used by top tier teams in Brazil with a capacity of 49,205 spectators. Albeit its modernity and functionality, the Arena is a magnificent tribute to the heritage and history amassed by Corinthians, one of the biggest clubs in Brazil.
The partnership will allow Homefans to host the famous “Casa do Povo” Stadium Tour on its marketplace as a virtual tour, and provide an immersive experience to all members of the community from the comfort of their houses. Equally, Neo Química Arena will reach international audiences, who will learn the ins and outs of the history of the club, the idols, and to explore first hand all the corners of the arena in a live virtual environment.
The Neo Química Arena
With more than 35 million supporters around the world, Corinthians is well known for having the greatest and most loyal fans and followers in Brazil. The club has more than 120,000 members and their Ultras, called Gaviões da Fiel, nearly 100,000, which means they go everywhere the club plays.
The unique Homefans marketplace model incorporates the fan experience at the heart of its value proposition, and the recent development of the Virtual Stadium Tour experiences that fans can experience online from the comfort of their homes – Homefans LIVE – confirms this novel approach. The Neo Química Arena will become the first virtual tour of a Brazilian club on the sports experience marketplace.
This partnership aims to educate and capture global sports fans around the historical heritage of a unique club, based around the magnificence of a modern facility that tells the story of Corinthians like no other. In the end, there is no place like home.
Homefans Head of Operations, Pedro Godoy said of the partnership:
“As a die-hard Corinthians fan, this partnership made all the sense in the world. And I am very pleased that Homefans has sealed it, becoming the first Brazilian Virtual Tour on our marketplace. I could not be more excited to know that international audiences will discover the amazing story of Corinthians, and will get to know the magnitude of the biggest club in Brazil. This virtual tour will surely entice many fans to book a trip afterwards and come to São Paulo to experience how it is to be a Corinthians fan”.
Casa de Povo Tour Manager, Gabriel Dolce stated:
“This international partnership with Homefans will help the Neo Química Arena capture a global audience, position its brand internationally and to tell a unique story of a huge club in Brazil. The Virtual Tours value proposition is really interesting and innovative, and we truly believe it adapts to the ongoing situation the world is facing.
Homefans’ community will also benefit from this partnership by being granted exclusive access to the first Casa do Povo Virtual Tour, scheduled for Saturday, February 27th, 2021 at 14:00 GMT / 15:00 CET.
For more details to book a place on the next virtual tour, head to the Neo Quimica Arena Virtual Tour on Homefans.
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Neo Química Arena Website: https://www.neoquimicaarena.com.br/
Casa do Povo Tour: https://tour.neoquimicaarena.com.br/
Neo Química Arena Instagram: https://www.instagram.com/neoquimicaarena