Official Partnership Announcement – 03.02.2021


Homefans and FC Urban are delighted to join forces and announce their strategic partnership. It will allow both startups to tap into their joined audiences and complement their respective value proposition: to provide the best digital and physical experiences, and get together and take part in a community of football lovers who get together to play the sport in the best locations in the world. All in all, both communities will benefit from this and get access to exclusive perks and content.   

FC Urban was founded in 2017 with a dream: to make football more accessible and convenient with fun, friendship and the freedom to play. It’s our goal to build the biggest football community in the world. They chose this goal with good reason – to help fans be part of the dream and to play football wherever they are and whenever they would want to. After starting small, in a park with a ball, bibs, goals and some friends. FC Urban’s matches have multiplied and they are now active in four countries with plans to keep growing throughout 2021.  Their fantastic football community is growing everyday with plenty of matches, foot camp fitness sessions (sometimes followed by beers..!) and social events to help their members get to know each other. FC Urban is the perfect platform for people who want to play football, meet new people and be part of a football community and in the true spirit of football: people from all backgrounds and skill levels are all welcome!


The unique Homefans marketplace model incorporates the fan experience at the heart of its value proposition, and one of the most rewarding experiences is to get behind the ball and connect with like-minded people. FC Urban landmark venues will be added to the marketplace so the Homefans community can choose to take part in those.
Equally, the FC Urban community will be granted unique access to the portfolio of physical and virtual experiences, as well as to the recent launched Homefans Shop with perks and rewards exclusive to ongoing members.  Lastly, both companies will extract the best stories out of the community members and will develop a joint content creation format to amplify their stories on their channels. 

Official Statements

Homefans Founder Daniel Velásquez said of the partnership:

“Homefans has always been keen on tapping into communities of football lovers and active players of the sport. We believe there are huge similarities between our existing community and FC Urban’s. We are delighted to seal this partnership to offer a more complete service portfolio to both communities. I am sure they will enjoy it!”

FC Urban UK Manager, Ashley Skellington,  stated:

“I’m delighted FC Urban have established a partnership with Homefans. We share the same values with regards to understanding the importance of football and community within society. This partnership should allow FC Urban and Homefans to continue to grow and spread the pure concept that is football and all the wonderful things that surround it!”. 


Keep an eye on both companies’ social channels for future developments. 

Social links

Homefans LinkedIn: 

Homefans Instagram: 

Homefans Facebook:


FC Urban Website:

FC Urban Instagram Netherlands :

FC Urban Instagram London : › fcurbanlondon

FC Urban Instagram Valencia : › fcurban_valencia

FC Urban LinkedIn: › company › fc-urban-london

FC Urban Facebook London: