Official Partnership Announcement – 17.05.2021
Homefans are delighted to announce an exciting new partnership with FK Željezničar, one of the most exciting clubs and brands in Bosnian football. Based in Sarajevo, they are the most successful football club in present-day Bosnia, having won 6 Bosnian championships, 6 Bosnian Cups and 3 Bosnian Supercups. The name Željezničar means “railway worker, originating from their establishment by a group of railway workers in 1921. Throughout its history, the club has cultivated a reputation for producing talented home-grown players through its academy.
The partnership will allow both brands to further deepen their collaboration efforts around the virtual tours and the real-life unique experiences. Equally, it aims at showcasing the FK Željezničar’s brand to an international audience beyond Bosnia and Europe, and educating on the legacy of the great Ivica Osim and Edin Dzeko, the two living legends very much associated with the best the Club has produced.
The unique Homefans marketplace model, where passionate fans and sporting organisations host unique sports tours in their home towns and cities, will be rolled out as part of this partnership. FK Željezničar will co-create unique online and offline products on the Homefans marketplace, providing exclusive access to their stadium and match day experiences, and allowing sports fans the opportunity to get closer to the Club than ever before.
Credit: FK Željezničar
As a consequence of the pandemic, Homefans have pivoted to launch a series of innovative Virtual Stadium Tour experiences that fans can experience online from the comfort of their homes – Homefans LIVE. The underlying concept, a “360 degrees fan experience” opens up great opportunities for international audiences to learn more about the club, its history and brand.
The FK Željezničar Virtual Tour will be the first tangible outcome of this collaboration with a date to be confirmed soon.
Both virtual and physical experiences will be brought to life by the club and a network of passionate local FK Željezničar fans and guides. They will deliver their unique, locally-curated tours, sharing the experiences that each Bosnian fan lives around soccer and their team. It is also a great opportunity to further educate on the relationship between the Club and Sarajevo, and how it’s embedded in the local community – yet with an international appeal.
Homefans Founder Daniel Velásquez said of the partnership:
“From my initial conversation with FK Željezničar Chairman Samir Ceric, I realised that he had the passion and vision to help turn his club into a global brand and get it fully digitalised to millions of fans around the world. He is a true believer of the power of sports tech to generate new valuable opportunities for the club, members and international fans to engage better with the club. We can’t wait to jointly host the virtual tours first – and sooner that later the real life experiences -, to showcase the history and heritage of the Club that was a major force of European football in the 70s and 80s, and the club that brought out onto the international scene the likes of Edin Dzeko”
Samir Ceric, FK Željezničar Chairman, stated:
“I am very excited to be launching another partnership for our Club with Homefans which is a unique marketplace model, where passionate fans host unique sports tours in their home towns and cities, which will be rolled out as part of this partnership and will allow our passionate fans to host some of the big derbies to an international audience, initially virtually and once the pandemic restrictions ease off, in real life too. This will for sure best promote our passion for the game as well as our culture and hospitality to millions around the world. Football is more than a sport in Bosnia and at FK Željezničar. It is a way of life and something that’s deeply ingrained in our culture so not even all the money in the world can take it out of FK Zeljo fans.”
Credit: FK Željezničar
Homefans’ community will also benefit exclusive pre-sale access to Club Experiences and Tickets, in addition to Official Merchandise that will be available to purchase as part of the Club experiences:
Keep an eye on both sets of channels in the coming weeks for more experiences to get involved with!
Homefans LinkedIn: https://www.linkedin.com/company/homefans
Homefans Instagram: https://www.instagram.com/homefans/
Homefans Facebook: https://www.facebook.com/homefanssupport/
FK Zeljeznicar Instagram: https://www.instagram.com/fkzeljeznicar/
FK Zeljeznicar Facebook : https://www.facebook.com/fkzeljeznicar
FK Zeljeznicar Twitter: https://twitter.com/fkzeljeznicar
Contact for interviews and media queries:
Armin Herić, FK Željezničar Press Office, [email protected]
Daniel Velasquez , COO & Co-Founder, [email protected]