Homefans Head of Marketing Position
Start Date: June 2019
Location: Remote / Amsterdam or London
Always dreamed of inspiring others to explore the world? Do you love building global football communities, connecting people to their passions, and growing a values-driven company? Homefans is hiring a Director of Marketing to lead and execute our growth strategies.
WHAT IS HOMEFANS?
Back in 2016 we were just a bunch of football travelers who wanted to experience the best possible football destinations across the globe. Today we’re still that same bunch of travelers, only now with hundreds of us. We’ve forged of football fans and travelers who travel the world with us to experience football at its best.
We create life-defining experiences for those who seek to experience football beyond the 90 minutes, and beyond traditional touristic borders in some of the world’s biggest football destinations. These trips are designed for football fans who love to travel, meet other people and value experiences above traditional match breaks.
From Buenos Aires to Stockholm, Belgrade to Krakow, we provide our small groups with everything needed to have an epic football weekend.
POSITION OVERVIEW & RESPONSIBILITIES
Homefans is seeking a full-time Head of Marketing to lead and execute our marketing and growth strategies. The candidate should have 3-5 years of experience in marketing, with a proven track record of creative, diverse, and data-driven strategies for quality (not just quantity) customer acquisition growth.
The ideal candidate should have experience with, or a deep understand of, what drives our core travelers – football fans, young professionals and individuals ticking off their football bucket list in over 12 countries – to apply for an Homefans experience. We are looking for someone with management experience to grow and drive our team, and someone who has a love for approaching problems with a creative and growth mindset.
You love getting in the details to test, analyze, and understand the best strategies for growth in the online marketing world. Advanced knowledge of marketing across digital channels – Facebook, Instagram, Google Adwords, outbound lead generation, and much more – is a must, as is a highly analytical and data-driven approach to testing, measuring, and reporting on our challenges as much as our progress.
We are not looking for just a project manager or growth hacker. We are looking for a digital pioneer who wants to help us redefine the way fans travel and experience football around the world. We need someone who has proven results in working to grow a once in a lifetime opportunity. We are looking for someone who loves what we do and is ready to commit to this pursuit.
WHO ARE WE LOOKING FOR?
A CREATIVE MARKETER: You are an experienced marketer, but you don’t simply stick to “what works”. You are constantly experimenting, testing, coming up with new ideas, and are able to execute them effectively across different channels.
A DATA-DRIVEN APPROACH: You know that people are not simply numbers. But you also know that data drives important decisions. You are obsessively date-oriented, and are rigorous in your experimentation, measuring, and reporting. You are results-driven and are not afraid to admit and move on when something doesn’t work.
AN ALL-IN MINDSET: You love the hustle of scaling a growing company, and you know the importance of being highly organized, thorough, and paying close attention to the details. You’re not about the 9-5, but about getting the job done and doing it well. You’re not above the late nights or administrative work because you know what it takes to create the kinds of football experiences that Homefans is known for. You’re all in.
What do we offer?
HOW TO APPLY
To apply, please email a CV and cover letter answering the following questions to [email protected];
(1) Who is the Homefans target market/customer? Describe them as if you were profiling them for a campaign.
(2) What would you bring to Homefans that you feel we’re currently missing?
(3) How would you describe the Homefans brand 5 years from now, if you were hired today?