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Homefans Head of Marketing Position

Start Date: June 2019
Location:  Remote / Amsterdam or London

Always dreamed of inspiring others to explore the world? Do you love building global football communities, connecting people to their passions, and growing a values-driven company? Homefans is hiring a Director of Marketing to lead and execute our growth strategies.


Back in 2016 we were just a bunch of football travelers who wanted to experience the best possible football destinations across the globe. Today we’re still that same bunch of travelers, only now with hundreds of us. We’ve forged of football fans and travelers who travel the world with us to experience football at its best.

We create life-defining experiences for those who seek to experience football beyond the 90 minutes, and beyond traditional touristic borders in some of the world’s biggest football destinations. These trips are designed for football fans who love to travel, meet other people and value experiences above traditional match breaks.

From Buenos Aires to Stockholm, Belgrade to Krakow, we provide our small groups with everything needed to have an epic football weekend.


Homefans is seeking a full-time Head of Marketing to lead and execute our marketing and growth strategies. The candidate should have 3-5 years of experience in marketing, with a proven track record of creative, diverse, and data-driven strategies for quality (not just quantity) customer acquisition growth.

The ideal candidate should have experience with, or a deep understand of, what drives our core travelers – football fans, young professionals and individuals ticking off their football bucket list in over 12 countries – to apply for an Homefans experience. We are looking for someone with management experience to grow and drive our team, and someone who has a love for approaching problems with a creative and growth mindset.

You love getting in the details to test, analyze, and understand the best strategies for growth in the online marketing world. Advanced knowledge of marketing across digital channels – Facebook, Instagram, Google Adwords, outbound lead generation, and much more – is a must, as is a highly analytical and data-driven approach to testing, measuring, and reporting on our challenges as much as our progress.

We are not looking for just a project manager or growth hacker. We are looking for a digital pioneer who wants to help us redefine the way fans travel and experience football around the world. We need someone who has proven results in working to grow a once in a lifetime opportunity. We are looking for someone who loves what we do and is ready to commit to this pursuit.

Key Responsibilities:

  • Lead the strategy, development, execution, and optimization of marketing campaigns across multiple platforms with the goal of increasing quality for Homefans football experiences.
  • Work directly with the founders on developing the brand strategy and furthering a strong brand identity.
  • Develop and drive our marketing funnel optimization, execute our growth tactics, and measure our marketing analytics across the customer life cycle.
  • Lead the creative and analytical aspects related to implementation, optimization, and measurement of SEO and CRO strategies aligned with Homefans’ objectives.
  • Evaluate and track the performance of marketing efforts and identify areas of potential growth while working closely with our Operations teams to understand customer expectations and strategic goals.
  • Working with content team to attract quality leads via inbound marketing.
  • Identify and execute on new marketing partnerships.
  • Report on campaign performance against benchmarks, summarize key insights and recommend actions to improve performance.
  • Undertake continuous analysis of competitive environment and consumer trends


A CREATIVE MARKETER: You are an experienced marketer, but you don’t simply stick to “what works”. You are constantly experimenting, testing, coming up with new ideas, and are able to execute them effectively across different channels.

A DATA-DRIVEN APPROACH: You know that people are not simply numbers. But you also know that data drives important decisions. You are obsessively date-oriented, and are rigorous in your experimentation, measuring, and reporting. You are results-driven and are not afraid to admit and move on when something doesn’t work.

AN ALL-IN MINDSET:  You love the hustle of scaling a growing company, and you know the importance of being highly organized, thorough, and paying close attention to the details. You’re not about the 9-5, but about getting the job done and doing it well. You’re not above the late nights or administrative work because you know what it takes to create the kinds of football experiences that Homefans is known for. You’re all in.


  • 3 – 5+ years in a marketing position, preferably in the travel industry.
  • Life/work experience that relates to the Homefans’s lifestyle, values, and philosophy
  • A demonstrated understanding of Homefans customer profiles, our experiences, and our market trajectory.
  • Track record in growing and working for startups pioneering new products and pushing the boundaries of new markets.
  • Relevant experience working in industries of travel, football, experience design, and growing a lifestyle brand.
  • Deep understanding of Google Analytics, Google Search Console & Google Tag Manager; Facebook Advertising; Google Adwords;
  • Proven ability to take ownership of projects and lead initiatives with high attention to detail and results.
  • Capacity to work independently and manage multiple projects simultaneously in a fast-paced, deadline-driven environment as part of a collaborative team.
  • Native/fluent spoken and written English.
  • A natural fit on our fun loving and hardworking international team.

What do we offer?

  • Competitive Salary + Bonuses
  • Crucial roles receive Equity in Homefans
  • Chance to work in one of the fastest growing startups in the football travel industry
  • Lots of freedom to be creative and input your own ideas
  • Flexible work hours and an opportunity to experience Homefans trips at a discounted price
  • Fast paced environment with loads of opportunities to progress your career and experiment new ideas
  • A great challenge


To apply, please email a CV and cover letter answering the following questions to [email protected];

(1) Who is the Homefans target market/customer? Describe them as if you were profiling them for a campaign.

(2) What would you bring to Homefans that you feel we’re currently missing?

(3) How would you describe the Homefans brand 5 years from now, if you were hired today?